The Secret Formula to a SEO-Optimized Amazon Product Title

    No matter what you're selling on Amazon, your product title must contain at least the following: 

• Brand name
• Colour/variant/flavour
• Size and/or quantity
• Keywords

   In an SEO-optimized Title, we're focusing on the last part: Keywords.

   Now 3 questions: 

   1. What's the order in which you should use the keywords you're targeting?

   2. Is it possible to have an SEO title that actually makes sense and doesn't read like it's been written by aliens for aliens?

   AND MOST IMPORTANTLY:

   Is there a winning formula for a perfectly-optimized Amazon product Title?

Apart from the generic/logical and recommended by Amazon title formulas - see them beautifully "infographed" by Data feed watch below:

...there are some interesting SEO-oriented suggestions:

1. Brand + core keyword + product attribute + main feature + variant (brand can be written behind the core keyword) [according to chinabrands]

2. Main/most relevant keyword) by ( name of the brand )( 3 high volume keywords that effectively describe your product )(quantity/size) [according to Magic Digital Media]

3. Primary benefit integrated with KEYWORD for <type or person or keyword> | Function + USP + Keyword – Brand Name – <Compatible with or secondary uses for>…. Secondary brands + keywords [source: Amazon SEO Consultant].

And remember to make your title sound as natural as possible because "Amazon doesn’t like keyword stuffing and neither do your clients." (source: How to Optimize Your Amazon Listing to Rank higher and Increase your Sales).

If you're in a rush, and you have 100 products to update, you can take the fast lane and use a handy tool, designed to generate Amazon-optimized product listing titles (read about it here).

More details on optimizing the other sections of your Amazon pages you can find here OR you can hire an expert Amazon SEO writer to write/optimize your product listings while you sit back, relax and enjoy a tasty cocktail.