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| Even if it takes time to become a SEO expert, you can upgrade your Amazon listing by yourself by simply following some rules |
If you've read The 5 Golden Rules for Amazon SEO Optimization, 9 SEO tips to step up your Amazon sales and you're still determined to pursue massive sales, without a minute of overtime, you're already on the bright side of the optimization process, my friend.
Now let me help a bit more and introduce you to some critical tips you must know about...and it's up to you to decide if you use them or not.
Ready?
1. Product Title rules to live by
To optimize your product listing's title on Amazon, you'll have to remember that Amazon's algorithm attributes higher relevance with keywords that are featured earlier in the title.
- Include as many primary keywords as possible
- Capitalize the first letter of every word and use symbols like "|" or "-"
- Place the highest-searched keywords first, then gradually use the others towards the end of the title.
- Use all 200 characters available.
- Do not keyword stuff your title!
- Use a cool quick tool like this one here.
2. Product Features (Bullet Points)
For the bullet point section, stick to the most important information (many customers only read the title and the bullet points, so if you want to convince people to buy your product, focus on the Title and this section):
- Focus on the most important facts, features or product details
- List everything that's in the box
- Keep it short, simple and clean
- Outline the best 5 features or product benefits
- Be as specific as possible and don't leave room for misunderstandings or misinterpretations.
3. Product Description
Not many Amazon shoppers get to this section, BUT in case they do, it's better to use this space and give them the information that was missing from the previous sections (Title and Bullet Points).
- Go in-depth with features and benefits without repeating yourself
- Make it unique, make it compelling and enticing
- Don't stop writing until you reach the 2000-character limit
- Break up the content into “easy-to-skim” chunks of text
- Format paragraphs (use Bold and spaces to highlight main information)
- Don't be afraid of HTML (use https://html-cleaner.com/ to easily convert text into HTML)
- Marry long-tail keywords with a clever, natural and persuasive tone to charm shoppers while keeping the SEO ranking higher.
- Address your shoppers' pain points one by one
- Use relevant keywords but don't repeat them (Amazon doesn't award keyword repetition)
- Make sure the content sounds natural and not overly "salesy" or "keywordy".
4. Amazing Product Images
Words help with SEO and can charm the shopper, but a great photo of your product sells better.
- Upload only high-quality, professional images.
- Make sure the primary photo (the one featured in search results) has a white background (especially if it's of the actual product)
- The other 8 pictures can show real-life situations where your product makes buyers happy, product use shots, photos of the packaging.
5. Backend Search Terms
- Search terms should be space separated (don't use any kind of punctuation)
- It's best to modify them from time to time (for instance, at least once a month, but that depends on your market)
- Include alternate names, synonyms, abbreviations, main characters (for movies or books), etc.
- If you enter several words as a search term, place them in the most logical order. A client is more likely to search for "night cream" than for "cream night".
Make it Amazon legendary
Now, put all of the above in use, sit back and watch how your fully optimized Amazon listing brings more customers and ranks your products higher.
Do you need more help with your Amazon optimization?
Drop us an email at hello@seozonprime.com to say hi or even ask us what is a canonical URL or a Reversed Asin tool. Either way, we'll reply asap. And check out our website: www.seozonprime.com.
Cheerio,
Ina (Amazon SEO Writer & Analyst)
