How to Optimise all 21 Amazon Ranking Factors

Our new blog post is about the 21 ranking factors considered by Amazon A9’s algorithm. They determine your product's visibility on Amazon search list. You can read everything about it by clicking here

Today's Amazon SEO Wisdom pill

Photo source: https://www.seozonprime.com/blog/9-seo-tips-to-step-up-your-amazon-sales 

Etsy search algorithm - how does it work?

I've already written about Top 5 differences between Amazon SEO and Google SEO, but this time, for all you Etsy founders out there,  let's see:

• what's behind every Etsy search?
• which factors weigh more heavily than others for Etsy SEO - Title, Tags, Attributes? 
• how can you be sure your Etsy shop pages are fully optimized?

1. The power behind Title and Tags: match & relevance

"Items in Etsy's search results must match the buyer’s search word or phrase." (source: Esty Help)

If someone searches for "tea pot", Etsy search will only return listings that include this exact phrase in either the title or the tags. In determining the order of appearance, identical keyphrase matches will be considered more relevant, therefore shall be displayed on the first pages, while listings that have the words separated will not be completely disqualified, but they'll be left at the end of the search results list. 

Therefore, if you sell tea pots, a mix and match strategy where instead of using "tea pot" in your title you get more creative and say "fantastic tea only can happen in stellar pots across the universe" will only get you on page 999, so you might as well drop the SEO for good at this point and start knitting instead. 

EXPERT tip #1: Target different keywords and beware of "declumping". In other words, Etsy never shows more than 2 products per seller/search, so don't use the same primary keyword for all your listings because it's just like shooting yourself in the foot and competing against your own items. 

2. Attributes rank #2 in importance on Etsy

If you really want clients to find you, list under "attributes" a mix of:

1. relevant product features (primary color, extra color, size, also: occasion, celebration, etc)

2. listing tags (the keywords used for SEO purposes). 

3. Etsy shop title 

Here are 55 characters that you can wisely use to get your brand out there. The Etsy shop title comes right under the store's name and will also be the "page title" for your online Etsy storefront page. It's the short description of your shop that's featured on search engines. 

EXPERT tip #2: Keep it original, creative, SHORT and include a few discreet, high-volume keywords you want to rank for. You can go wild with a catchy tagline, why not? After all, creative juices keep Etsy buyers plugged, right?

4. Etsy shop sections

A powerful SEO booster could also be shop sections. Why? Because search engines see each section as individual landing pages, with unique title and descriptions. Before polishing this part in Shop Manager -> Listing - > Sections (left toolbar)- > Manage. 

EXPERT tip #3: search engines like google only show the first ~66 characters of a Page Title and Etsy only allows maximum 24 characters for section names. You can create the sections based on style category. 

EXPERT tip #4: Remember the keywords! Sneak them here and there. Don't hesitate to use keyword research tools such as Sonar (it's Amazon-targeted, but hey, why not leave your Etsy comfort zone? Plus, you can start selling on Amazon as well), KWfinder or Keywords Everywhere which is a free Chrome or Firefox add-on for that shows estimated search volume on Etsy, Amazon, Google, etc. Just try it and you'll see! 

5. Overall listing quality

If a listing attracts many visitors who click, "add to favorites" or (MOST IMPORTANTLY) purchase the items they found after a simple search, this is considered a successful action, therefore is awarded by Etsy with a higher listing quality score since it's more likely to convert better than a poor listing (same goes for Amazon).

However, new shops or new product listings are not disadvantaged by this rule because Etsy grants them a "neutral quality score" which doesn't impact the placement in search results.

6. A smooth shopping experience

Etsy's target is to deliver an amazing buying experience so every good history of quality customer service, compliant with Etsy's rules will have a display priority.

So dear Etsy sellers, please check if your online shop provides enough information in the following sections: a complete About section, amazing customer reviews, clear and up-to-date shop policies (use the Shop policies provided by them).

EXPERT tip #5 - Very important for SEO - FAQ and Seller details are not taken into consideration. Again, new shops' search placement is not affected by this rule and they're in the "neutral score" zone for this one.

7. Listing newness

For frequent shoppers, Etsy has an "always fresh" approach, seeking to provide new, exciting items and constantly reviewing how recent you listed or updated your merchandise.

8. Shop Location

Since we're dealing with handmade products, most buyers prefer to buy from the nearest location, preferably in their own country or in the neighboring regions.

9. Product categories

The more and relevant product categories you add to your product listing, the better because it'll be easier for your future clients to find your products.

EXPERT tip #6: Product categories act like tags, so you don’t need to repeat keywords from your categories in the Attributes section or vice-versa.

That's all for now, but stay tuned. We'll be back with more updates.
For questions, don't hesitate to comment or write to hello@seozonprime.com

Psst, check out our exquisite Amazon SEO optimization service here. 

How to rank on Amazon's page 1 in 8 days

How are my customers going to find my products on Amazon?

What am I up against?

How can I get my product listed on the first page? 

I hear you and I'm here to help.

First, let's see why it's important to struggle a bit and AT LEAST TRY to make it to the first page of results.

"33% of Amazon online shoppers make a purchase from the first search page 

75% of Amazon visitors don't reach the second page of results." (source here)

On Amazon's first page is where most sales happen. If you're not there, your "people" will just pick one of your competitors. I know, I know, your product is amazing, but that's why you need to show Amazon (well, to their algorithm I mean) who's the boss.

It's not very simple, but at least it's not impossible. 

The secret art of Product ranking is constantly changing, and although it's based on pure maths, it's anything but 1+1 = 2. Moreover, it's more of a 1+1 = 3 if you follow some basic steps.

According to Helium 10's CPR method, it's possible to get a whopping profit of almost $8,000 in 3 days, from 2 newly-launched Amazon products which also happen to be in a difficult niche. Before applying their method, each product had 2 just reviews, and after they both had a total of 19 reviews.

Key takeaway: you don't need many #reviews to rule the 1st page with your items

So how can YOU do it?

In my opinion, it's doable on your own too, and I could go like this:

Step 1. Pick the top 5 most-reviewed ASINs from your product niche and analyze the keyword phrases they use. 

Step 2. Search for these keyword's volumes (via Merchant words, for instance) and compile everything in an excel doc. 

You can use Merchant Words for Keyword research

Step. 3. Remove duplicates and sort the volumes column from highest value to the lowest one. 

Step 4. Spend a little time going through the keywords and key phrases. Some of them are short (1-2 words), others are proper long-tail key phrases, made of more than 2 words. Think about them and how well they relate to your future customers. 

Don't just paste blindfolded all the popular #keywords across your listing. 

Do it right and you'll notice it will pay off. Depending on the product, you can get 50 pages or even 700 pages of SEO keyword reports. All of them are more or less related to your product.

Step 5. Use this tool to clean your keyword column from another round of duplicates (this time duplicate words, not duplicate long or short-tail key phrases). 

Step 6. This is my favorite part because Manny Coats insists on breaking keywords into 4 categories: very relevant, relevant, more or less relevant and not relevant at all.

Step 7. Now which goes where in your Amazon listing? It's very simple. As I previously pointed out in a star-based explanation (here's the article, just scroll and read the "starry" paragraph), you'll use the keywords as it follows:

• The very relevant keywords go to your AMZ Page Title
• The relevant ones go into the 5 Features Bullets and Back-end search terms
• The more or less relevant ones can be used nonchalantly across your product description wherever they fit. 

Step 8. Create a super-duper URL for your listing (i've detailed this part of the process here).

Step 9. And now the mindblowing trick that worked for him, based on the fact that Amazon ranks you higher if you sell A LOT in a short time frame. The secret to achieving this is to give out coupon codes. By using 80-90% discounts for just 10 sold units/day, in a week his product reached the first page of results on Amazon.

Key takeaways:

What some clients don’t like about this method is that on the short term they lose money so you must come to terms that if you want to become an organic salesforce, you must lose some profits along the way. But it’s just in the beginning.

The 80-90% discount is an offer nobody can refuse, no matter how pricey is the product. 

But WAIT! The story doesn't end here because it's not just related to numbers.

100% SEO-optimized content can resuscitate your AMAZON sales and push your product higher in search results.

Before you move on, invest some time in:

1. Uploading quality photos of your products. No SEO or Amazon sales tricks can make up for bad product photos. Go full HD. Hire a photographer. 

Don't go cheap. 

2. Outlining the benefits you're selling, not the features. As I mentioned in this article - write your listing for humans. 

Robot-proof your listing.

Tell them how amazing their lives would be after they buy your product. If you're selling an IP-68 waterproof and shockproof smartphone, insist on how it will keep them connected in any weather. They could drop it in mud, water or on concrete and it would still work flawlessly, without even a scratch. Now that's freedom, that's peace of mind and that's what makes them click on the "Add to cart" button. 

3. Amazon SEO listing optimization is a big deal and it's efficient from day one until the end of time. Seriously. Now it's up to you if you have the time to spend doing all the research and get the sales writing skills just in time for your Amazon launch. 

You're not alone. When in doubt, ask or hire an expert. 

Even so, there's always an expert Amazon listing copywriter and SEO researcher who is willing to do this for you. If you're looking for a stellar expertise backed by 5 academic degrees and a creativity certificate from Stanford University, you're in luck. Yes, we can help. 

For further comments, questions or Amazon listing writing samples or if you want to see real examples of how our #SEOoptimization helped sellers rank higher, contact us at hello@seozonprime.com.You can also check out the testimonials of our happy clients and the FAQ section.

Happy selling! :) 

Step out into the light. Go on, take a break or a holiday! Leave us in charge of optimizing your Amazon listings. When you'll be back, your listings will rank higher.  

#ThursdayThoughts #ThursdayMotivation

🧠💭#ThursdayThoughts #ThursdayMotivation
👉https://t.co/uXdT7CnebM👈#amazonlisting #amazonsales #amazonbusiness #amazonlistings #onlinesales #ecommerce #customerservice #AmazonSEO #SEO #AmazonOptimization #Aplusexperts #optimization #AmazonRanking #keywordResearch pic.twitter.com/ZR94sq3242

— SEOzon Prime (@SEOzonPrime) September 13, 2018

9 PRO Amazon SEO tips you should know

Do you know these 9 Amazon SEO tips? Because if you don't you might be missing out on some huge leap in your Amazon sales :) Take a look and let us know! 👉https://t.co/f5uhia5Jux👈
[photo credits: https://t.co/LYs1seG4nF]#amazonlisting #amazonsales #amazonbusiness #amazonSEO pic.twitter.com/9HYGpnNrXZ

— SEOzon Prime (@SEOzonPrime) September 10, 2018

Read more here: https://www.seozonprime.com/blog/9-seo-tips-to-step-up-your-amazon-sales 

How can I optimize my product listings to rank higher and sell more on Amazon?

Even if it takes time to become a SEO expert, you can upgrade your Amazon listing by yourself by simply following some rules

If you've read The 5 Golden Rules for Amazon SEO Optimization, 9 SEO tips to step up your Amazon sales and you're still determined to pursue massive sales, without a minute of overtime, you're already on the bright side of the optimization process, my friend. 

Now let me help a bit more and introduce you to some critical tips you must know about...and it's up to you to decide if you use them or not.

Ready?

1. Product Title rules to live by

To optimize your product listing's title on Amazon, you'll have to remember that Amazon's algorithm attributes higher relevance with keywords that are featured earlier in the title.

1. Include as many primary keywords as possible 
2. Capitalize the first letter of every word and use symbols like "|" or "-"  
3. Place the highest-searched keywords first, then gradually use the others towards the end of the title. 
4. Use all 200 characters available.
5. Do not keyword stuff your title!
6. Use a cool quick tool like this one here.

2. Product Features (Bullet Points)

For the bullet point section, stick to the most important information (many customers only read the title and the bullet points, so if you want to convince people to buy your product, focus on the Title and this section):

1. Focus on the most important facts, features or product details
2. List everything that's in the box 
3. Keep it short, simple and clean
4. Outline the best 5 features or product benefits
5. Be as specific as possible and don't leave room for misunderstandings or misinterpretations.

3. Product Description

Not many Amazon shoppers get to this section, BUT in case they do, it's better to use this space and give them the information that was missing from the previous sections (Title and Bullet Points).

1. Go in-depth with features and benefits without repeating yourself
2. Make it unique, make it compelling and enticing
3. Don't stop writing until you reach the 2000-character limit
4. Break up the content into “easy-to-skim” chunks of text 
5. Format paragraphs (use Bold and spaces to highlight main information) 
6. Don't be afraid of HTML (use https://html-cleaner.com/ to easily convert text into HTML)
7. Marry long-tail keywords with a clever, natural and persuasive tone to charm shoppers while keeping the SEO ranking higher.
8. Address your shoppers' pain points one by one 
9. Use relevant keywords but don't repeat them (Amazon doesn't award keyword repetition)
10. Make sure the content sounds natural and not overly "salesy" or "keywordy".

4. Amazing Product Images

Words help with SEO and can charm the shopper, but a great photo of your product sells better. 

1. Upload only high-quality, professional images.
2. Make sure the primary photo (the one featured in search results) has a white background (especially if it's of the actual product) 
3. The other 8 pictures can show real-life situations where your product makes buyers happy, product use shots, photos of the packaging. 

5. Backend Search Terms

Although they're only visible to Amazon's algorithms, these "invisible" search terms have a great impact on your product listing's ranking. To optimize them, you can:

1. Search terms should be space separated (don't use any kind of punctuation)
2. It's best to modify them from time to time (for instance, at least once a month, but that depends on your market)
3. Include alternate names, synonyms, abbreviations, main characters (for movies or books), etc.
4. If you enter several words as a search term, place them in the most logical order. A client is more likely to search for "night cream" than for "cream night".

Make it Amazon legendary

Now, put all of the above in use, sit back and watch how your fully optimized Amazon listing brings more customers and ranks your products higher. 

Do you need more help with your Amazon optimization?

Drop us an email at hello@seozonprime.com to say hi or even ask us what is a canonical URL or a Reversed Asin tool. Either way, we'll reply asap. And check out our website: www.seozonprime.com.

Cheerio,

Ina (Amazon SEO Writer & Analyst) 

How to improve your Amazon listing while sipping cocktails? #FridayFeeling

Trying to figure out how to optimize your #AmazonListings & Boost Sales? Hire a professional #SEOcopywriter. You'll have a top ranking listing AND save time. 🍹🍸😎#Relax #Chill we know the Amazon drill 🧐🧠👉https://t.co/MLDuNCTrfn 👈#FridayFeeling #AmazonSales #SEOexpert pic.twitter.com/qHbghOOse5

— SEOzon Prime (@SEOzonPrime) July 6, 2018

Cool FREE Tool Discovery: Product Listing SEO Title Creator

The Secret Formula to a SEO-Optimized Amazon Product Title

    No matter what you're selling on Amazon, your product title must contain at least the following: 

• Brand name
• Colour/variant/flavour
• Size and/or quantity
• Keywords

   In an SEO-optimized Title, we're focusing on the last part: Keywords.

   Now 3 questions: 

   1. What's the order in which you should use the keywords you're targeting?

   2. Is it possible to have an SEO title that actually makes sense and doesn't read like it's been written by aliens for aliens?

   AND MOST IMPORTANTLY:

   Is there a winning formula for a perfectly-optimized Amazon product Title?

Apart from the generic/logical and recommended by Amazon title formulas - see them beautifully "infographed" by Data feed watch below:

...there are some interesting SEO-oriented suggestions:

1. Brand + core keyword + product attribute + main feature + variant (brand can be written behind the core keyword) [according to chinabrands]

2. Main/most relevant keyword) by ( name of the brand )( 3 high volume keywords that effectively describe your product )(quantity/size) [according to Magic Digital Media]

3. Primary benefit integrated with KEYWORD for <type or person or keyword> | Function + USP + Keyword – Brand Name – <Compatible with or secondary uses for>…. Secondary brands + keywords [source: Amazon SEO Consultant].

And remember to make your title sound as natural as possible because "Amazon doesn’t like keyword stuffing and neither do your clients." (source: How to Optimize Your Amazon Listing to Rank higher and Increase your Sales).

If you're in a rush, and you have 100 products to update, you can take the fast lane and use a handy tool, designed to generate Amazon-optimized product listing titles (read about it here).

More details on optimizing the other sections of your Amazon pages you can find here OR you can hire an expert Amazon SEO writer to write/optimize your product listings while you sit back, relax and enjoy a tasty cocktail. 

Five Rules to Nail Your Product Listing Amazon SEO Optimization

1 Amazon SEO hack to help you Rank Higher and Convert more

Amazon SEO and Google SEO - TOP differences and TOP similarities

https://www.seozonprime.com/blog/amazon-seo-google-seo-similarities
https://www.seozonprime.com/blog/top-5-differences-between-amazon-seo-and-google-seo

Quick guide to Amazon Listing Optimization

How to Write Great Product Listings to Rank Higher & Sell More on Amazon