How to Optimise all 21 Amazon Ranking Factors

Our new blog post is about the 21 ranking factors considered by Amazon A9’s algorithm. They determine your product's visibility on Amazon search list. You can read everything about it by clicking here

Today's Amazon SEO Wisdom pill

Photo source: https://www.seozonprime.com/blog/9-seo-tips-to-step-up-your-amazon-sales 

How to rank on Amazon's page 1 in 8 days

How are my customers going to find my products on Amazon?

What am I up against?

How can I get my product listed on the first page? 

I hear you and I'm here to help.

First, let's see why it's important to struggle a bit and AT LEAST TRY to make it to the first page of results.

"33% of Amazon online shoppers make a purchase from the first search page 

75% of Amazon visitors don't reach the second page of results." (source here)

On Amazon's first page is where most sales happen. If you're not there, your "people" will just pick one of your competitors. I know, I know, your product is amazing, but that's why you need to show Amazon (well, to their algorithm I mean) who's the boss.

It's not very simple, but at least it's not impossible. 

The secret art of Product ranking is constantly changing, and although it's based on pure maths, it's anything but 1+1 = 2. Moreover, it's more of a 1+1 = 3 if you follow some basic steps.

According to Helium 10's CPR method, it's possible to get a whopping profit of almost $8,000 in 3 days, from 2 newly-launched Amazon products which also happen to be in a difficult niche. Before applying their method, each product had 2 just reviews, and after they both had a total of 19 reviews.

Key takeaway: you don't need many #reviews to rule the 1st page with your items

So how can YOU do it?

In my opinion, it's doable on your own too, and I could go like this:

Step 1. Pick the top 5 most-reviewed ASINs from your product niche and analyze the keyword phrases they use. 

Step 2. Search for these keyword's volumes (via Merchant words, for instance) and compile everything in an excel doc. 

You can use Merchant Words for Keyword research

Step. 3. Remove duplicates and sort the volumes column from highest value to the lowest one. 

Step 4. Spend a little time going through the keywords and key phrases. Some of them are short (1-2 words), others are proper long-tail key phrases, made of more than 2 words. Think about them and how well they relate to your future customers. 

Don't just paste blindfolded all the popular #keywords across your listing. 

Do it right and you'll notice it will pay off. Depending on the product, you can get 50 pages or even 700 pages of SEO keyword reports. All of them are more or less related to your product.

Step 5. Use this tool to clean your keyword column from another round of duplicates (this time duplicate words, not duplicate long or short-tail key phrases). 

Step 6. This is my favorite part because Manny Coats insists on breaking keywords into 4 categories: very relevant, relevant, more or less relevant and not relevant at all.

Step 7. Now which goes where in your Amazon listing? It's very simple. As I previously pointed out in a star-based explanation (here's the article, just scroll and read the "starry" paragraph), you'll use the keywords as it follows:

• The very relevant keywords go to your AMZ Page Title
• The relevant ones go into the 5 Features Bullets and Back-end search terms
• The more or less relevant ones can be used nonchalantly across your product description wherever they fit. 

Step 8. Create a super-duper URL for your listing (i've detailed this part of the process here).

Step 9. And now the mindblowing trick that worked for him, based on the fact that Amazon ranks you higher if you sell A LOT in a short time frame. The secret to achieving this is to give out coupon codes. By using 80-90% discounts for just 10 sold units/day, in a week his product reached the first page of results on Amazon.

Key takeaways:

What some clients don’t like about this method is that on the short term they lose money so you must come to terms that if you want to become an organic salesforce, you must lose some profits along the way. But it’s just in the beginning.

The 80-90% discount is an offer nobody can refuse, no matter how pricey is the product. 

But WAIT! The story doesn't end here because it's not just related to numbers.

100% SEO-optimized content can resuscitate your AMAZON sales and push your product higher in search results.

Before you move on, invest some time in:

1. Uploading quality photos of your products. No SEO or Amazon sales tricks can make up for bad product photos. Go full HD. Hire a photographer. 

Don't go cheap. 

2. Outlining the benefits you're selling, not the features. As I mentioned in this article - write your listing for humans. 

Robot-proof your listing.

Tell them how amazing their lives would be after they buy your product. If you're selling an IP-68 waterproof and shockproof smartphone, insist on how it will keep them connected in any weather. They could drop it in mud, water or on concrete and it would still work flawlessly, without even a scratch. Now that's freedom, that's peace of mind and that's what makes them click on the "Add to cart" button. 

3. Amazon SEO listing optimization is a big deal and it's efficient from day one until the end of time. Seriously. Now it's up to you if you have the time to spend doing all the research and get the sales writing skills just in time for your Amazon launch. 

You're not alone. When in doubt, ask or hire an expert. 

Even so, there's always an expert Amazon listing copywriter and SEO researcher who is willing to do this for you. If you're looking for a stellar expertise backed by 5 academic degrees and a creativity certificate from Stanford University, you're in luck. Yes, we can help. 

For further comments, questions or Amazon listing writing samples or if you want to see real examples of how our #SEOoptimization helped sellers rank higher, contact us at hello@seozonprime.com.You can also check out the testimonials of our happy clients and the FAQ section.

Happy selling! :) 

Step out into the light. Go on, take a break or a holiday! Leave us in charge of optimizing your Amazon listings. When you'll be back, your listings will rank higher.  

How can I optimize my product listings to rank higher and sell more on Amazon?

Even if it takes time to become a SEO expert, you can upgrade your Amazon listing by yourself by simply following some rules

If you've read The 5 Golden Rules for Amazon SEO Optimization, 9 SEO tips to step up your Amazon sales and you're still determined to pursue massive sales, without a minute of overtime, you're already on the bright side of the optimization process, my friend. 

Now let me help a bit more and introduce you to some critical tips you must know about...and it's up to you to decide if you use them or not.

Ready?

1. Product Title rules to live by

To optimize your product listing's title on Amazon, you'll have to remember that Amazon's algorithm attributes higher relevance with keywords that are featured earlier in the title.

1. Include as many primary keywords as possible 
2. Capitalize the first letter of every word and use symbols like "|" or "-"  
3. Place the highest-searched keywords first, then gradually use the others towards the end of the title. 
4. Use all 200 characters available.
5. Do not keyword stuff your title!
6. Use a cool quick tool like this one here.

2. Product Features (Bullet Points)

For the bullet point section, stick to the most important information (many customers only read the title and the bullet points, so if you want to convince people to buy your product, focus on the Title and this section):

1. Focus on the most important facts, features or product details
2. List everything that's in the box 
3. Keep it short, simple and clean
4. Outline the best 5 features or product benefits
5. Be as specific as possible and don't leave room for misunderstandings or misinterpretations.

3. Product Description

Not many Amazon shoppers get to this section, BUT in case they do, it's better to use this space and give them the information that was missing from the previous sections (Title and Bullet Points).

1. Go in-depth with features and benefits without repeating yourself
2. Make it unique, make it compelling and enticing
3. Don't stop writing until you reach the 2000-character limit
4. Break up the content into “easy-to-skim” chunks of text 
5. Format paragraphs (use Bold and spaces to highlight main information) 
6. Don't be afraid of HTML (use https://html-cleaner.com/ to easily convert text into HTML)
7. Marry long-tail keywords with a clever, natural and persuasive tone to charm shoppers while keeping the SEO ranking higher.
8. Address your shoppers' pain points one by one 
9. Use relevant keywords but don't repeat them (Amazon doesn't award keyword repetition)
10. Make sure the content sounds natural and not overly "salesy" or "keywordy".

4. Amazing Product Images

Words help with SEO and can charm the shopper, but a great photo of your product sells better. 

1. Upload only high-quality, professional images.
2. Make sure the primary photo (the one featured in search results) has a white background (especially if it's of the actual product) 
3. The other 8 pictures can show real-life situations where your product makes buyers happy, product use shots, photos of the packaging. 

5. Backend Search Terms

Although they're only visible to Amazon's algorithms, these "invisible" search terms have a great impact on your product listing's ranking. To optimize them, you can:

1. Search terms should be space separated (don't use any kind of punctuation)
2. It's best to modify them from time to time (for instance, at least once a month, but that depends on your market)
3. Include alternate names, synonyms, abbreviations, main characters (for movies or books), etc.
4. If you enter several words as a search term, place them in the most logical order. A client is more likely to search for "night cream" than for "cream night".

Make it Amazon legendary

Now, put all of the above in use, sit back and watch how your fully optimized Amazon listing brings more customers and ranks your products higher. 

Do you need more help with your Amazon optimization?

Drop us an email at hello@seozonprime.com to say hi or even ask us what is a canonical URL or a Reversed Asin tool. Either way, we'll reply asap. And check out our website: www.seozonprime.com.

Cheerio,

Ina (Amazon SEO Writer & Analyst)